Digital Marketing Glossary

Digital Marketing Expert

404 Error

404 Error, The error message that arrives when a visitor tries to go to a web page that does not exist in the server.
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302 Redirect

302 Redirect, A method of redirecting a user from one page to another web page, utilized for temporary situations only. For permanent redirects, preferably use a 301 redirect.
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301 Redirect

301 Redirect, A method of redirecting a user from one web page to another web page. This type of redirect is to be utilized for permanent redirects (example: you own...
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Keyword Stuffing

Keyword Stuffing, This is the practice of utilizing a lot of keywords in content for purposes of making it more visible on search engines. If you do it, you will...
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Paid Traffic

  Paid search is when a company bids on keywords and makes advertisements around those keywords to be displayed on search engines. These results appear separately, either on the top...
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Impressions

Impressions, This term is utilized to define the number of times a company’s ad will appear to its targeted audience. The impression could also be related to a website and...
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Conversion

Conversion When a visitant takes the desired action while visiting your website, it is called conversion. This can be a purchase, membership signup, download or registration for the newsletter.
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Cost per Click (CPC)

Cost per Click (CPC) is a pricing model where firms are charged by publishers for every click people make on a displayed/test ad which leads people to your company’s website...
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CTA (Click to Action)

CTA (Click to Action) An element on a web page utilized to drive visitors towards a particular action or conversion. A CTA can be a clickable button with text or...
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Backlink

Backlinks are incoming links to a webpage. When a webpage links to any other website, it's called a backlink. In the past, backlinks were the significant metric for the ranking...
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